Thursday, January 5, 2012

What is Mission Edible?

Mission: Edible \'mi-shan e'de-bel\ n. [idea] 1: A method of helping the consumer of food (esp. produce) to obtain more knowledge concerning their purchase of food, ie. scanning a QR code on the food of purchase with an intelligent cellular device, thus connecting the consumer to a webpage containing information concerning the origin and safety of the food of purchase.

In other words, it is the idea of putting QR codes on food so that a consumer can scan them with a smart phone and get information from a website about where the food comes from.  It is good for the consumer and good for the grower.  The grower can share a lot of information with the consumer in a little bit of space.

1 comment:

  1. HUGE Congrats on getting an invite to State!!

    Pi POD Rocks!!!!